Hershey’s looking to hire a chocolate futurist

hershey

The Hershey Company is hiring a futurist.

The Hershey Company is it the largest chocolate manufacturer in the United States, selling 40 percent of domestic dark chocolate.  But Hershey also operates a store/museum in Hershey, Pennsylvania. And one in Times Square. And one in Las Vegas. And they also operate an amusement park.

 

 

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Retailers should be embracing the omnichannel

omni_channel

Thanks to the disruption that the Internet, mobile phones, and social media are all bringing to the shopping experience retail is at a reset moment. It means the entire supply chain — retailers, suppliers, and third-party logistics providers (3PLs) — has to become more efficient, competitive, and knowledgeable to be able attract and keep customers.

 

 

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You need to be future-oriented to create greater value

future

You have to be future-oriented.

A sales position requires that you do more than sell your client what they need right now. To be a strategic partner and own that position, you have to be future-oriented. You have to help your dream client build a platform that helps them deliver the results they need now and in the future.

 

 

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Top 10 must-have ‘ingredients’ for a successful invention

idea

Even a moderately innovative idea can become a huge success.

If you want to be a success and an economic opportunity, it’s important that your idea meet certain criteria for it to be groundbreaking. Even a moderately innovative idea can become a huge success if it has all the right “ingredients.” But keep in mind, some ideas could go either way depending on the execution and the choices you make in developing your idea into a real product.

 

 

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Virtual teams can create human connections despite distance

virtual teams

A Unify survey of knowledge workers recently found  that 79% of the respondents reported working always or frequently in virtual teams, but only 44% found virtual communication as productive as face-to-face communication.  The vast majority connected via email, phone, or conference calls even though 72% said video would make teamwork easier.  Only 34% of people use video to collaborate with coworkers. And 43% feel confused and overwhelmed by the mishmash of collaboration technology at their disposal.

 

 

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The Internet is the greatest facilitator of inequality in history

internet inequality

The Internet affects the economy differently than the new businesses of the past did.

John Doerr, a venture capitalist, predicted in the 1990’s that the Internet would lead to the “the largest legal creation of wealth in the history of the planet.”  The Internet has created a tremendous amount of personal wealth. Just look at the rash of Internet billionaires and millionaires, the investors both small and large that have made fortunes investing in Internet stocks, and the list of multibillion-dollar Internet companies—Google, Facebook, LinkedIn, and Amazon. Add to the list the recent Twitter stock offering, which created a reported 1,600 millionaires.

 

 

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The Disruptive Nature of the Sharing Economy: Finding the Next Great Opportunities

Sharing-Economy-1

Futurist Thomas Frey: Many of us suffer from a sinister and often contagious disorder, something I call just-in-case disease.

We own toolboxes full of tools, just in case we need to fix something. We have kitchens full of appliances just in case we want to prepare a meal. We have cars in our garages just in case we need to go somewhere. We even have closets full of clothes we know we’ll never wear just in case we get desperate.

 

 

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The real manufacturing advantage in America

assembly line general motors

General Motors assembly line.

In the United States the industrial sector is rebounding. Manufacturers are boosting output, building new plants, increasing exports, and creating better-paying jobs that require precise skills—and in the process are helping lead the U.S. out of the long, stubborn slump that followed the market disruptions of 2007.

 

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Marketing isn’t really marketing anymore

marketing

The role of a CMO today isn’t what it used to be.

When it comes time to hire a head of marketing, many tech entrepreneurs imagine bringing on someone who’s a master of SEO and A/B testing, who will drive millions of new visitors to their website. They may see a role for the CMO beyond this — perhaps they’ll ask their job candidates “How will your marketing take advantage of big data?”

 

 

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How to get your Kickstarter project funded: Study

Pebble smart watch was highly successful on Kickstarter.

The crowdsourced funding platform, Kickstarter, is an all-or-nothing proposition. Either your project reaches its funding goal, and you get to work developing your product, or it doesn’t and you go home with nothing. So what’s the best way to ensure your passion project makes it past the finish line? Pay attention to your pitch.

 

 

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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.