How research misses the human behind the demographic

[youtube]http://www.youtube.com/watch?v=PR_UYx4vSPs&hd=1[/youtube]

Volkswagen recognized that our purpose as people is to lead better lives, not to consume their products.

The word “consumer” is an unavoidable term in marketing.  But the label is counterproductive and misguided.  The word is counterproductive and misguided and puts corporate interests over customer concerns.  It presupposes a response you haven’t earned yet. Their purpose is not to consume your product.

 

 

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