The foolishness of fail fast, fail often

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The head of human resources said to me, “We need to become more agile. We’re not lean enough. I want to see our culture shift to ‘fail fast, fail often.’”

It was a great moment. For me at least.

In my head, I was playing buzzword bingo, and with the use of “Agile,” “Lean,” and “fail fast, fail often,” I had just scored a perfect game. But it’s a game I was not looking to win.

When leaders do not fully understand or appreciate a term, the result can have the opposite effect of what they wish to achieve.

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Buzzwords that make you spend your money

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“Having the word ‘free’ somewhere in your ad attracts attention and creates a positive feeling.”

When businesses takes out an advertisement, they don’t have much space to convince you to buy their products. If it’s a television or radio spot, they might have 30 seconds to a minute.  If it’s a print ad it maybe half a page unless they can afford a full-pager. That means they have to choose every word carefully to make the most impact.

 

Continue reading… “Buzzwords that make you spend your money”

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