Marketing isn’t really marketing anymore


The role of a CMO today isn’t what it used to be.

When it comes time to hire a head of marketing, many tech entrepreneurs imagine bringing on someone who’s a master of SEO and A/B testing, who will drive millions of new visitors to their website. They may see a role for the CMO beyond this — perhaps they’ll ask their job candidates “How will your marketing take advantage of big data?”



Continue reading… “Marketing isn’t really marketing anymore”