Rebar is laid before poring a cement slab for an apartment in San Francisco CA.
In the wake of COVID-19 this spring, construction sites across the nation emptied out alongside neighboring restaurants, retail stores, offices and other commercial establishments. Debates ensued over whether the construction industry’s seven million employees should be considered “essential,” while regulations continued to shift on the operation of job sites. Meanwhile, project demand steadily shrank.
Amidst the chaos, construction firms faced an existential question: How will they survive? This question is as relevant today as it was in April. As one of the least-digitized sectors of our economy, construction is ripe for technology disruption.
Construction is a massive, $1.3 trillion industry in the United States — a complex ecosystem of lenders, owners, developers, architects, general contractors, subcontractors and more. While each construction project has a combination of these key roles, the construction process itself is highly variable depending on the asset type. Roughly 41% of domestic construction value is in residential property, 25% in commercial property and 34% in industrial projects. Because each asset type, and even subassets within these classes, tends to involve a different set of stakeholders and processes, most construction firms specialize in one or a few asset groups.