2014 marketing trend: Small messages make a big impact

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists.

More and more brands are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat. They are not marketing by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it’s not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

 

Continue reading… “2014 marketing trend: Small messages make a big impact”

0

Children’s Speech Development Harmed When TV On In Background

Children’s Speech Development Harmed When TV On In Background

Mothers should not have the television on in the background when bringing up small children as it harms their speech development 

Parents talk less to their children if the TV is on and youngsters also speak less, American researchers have found.

A study of children and babies from two-months-old to four-years-old found that for every hour the television was on, parents said between 500 and 1,000 fewer words to their children.

Continue reading… “Children’s Speech Development Harmed When TV On In Background”

0

Sick Traveler Detector

Sick Traveler Detector 

If you thought the airport denizens of the TSA were already obnoxious, wait until they get their mitts on a Sick Traveler Detector. It’s a software idea by Belgian company Biorics, which can determine if travelers are sick by the sound of their coughs. If you frequently get sick after flying, you might welcome such an intrusive technique that singles out hacking, virus-spreading passengers.

Continue reading… “Sick Traveler Detector”

0