Kickstarter has spawned a whole new generation of funding potential.
Inherently, we like doing things in groups, as it makes our experiences more social. It’s not about what we’re doing so much as who we’re doing it with that makes our experiences enjoyable. Group messaging took off two years ago, overrunning SXSW, as a better way to keep groups of people engaged; Kickstarter has grown like a week thanks to the power of the crowd lending legs to fledgling projects that need quick capital to get off the ground.
A new startup launching today called Crowdtilt is taking a page out of Kickstarter’s book, riffing on “crowdfunding,” but instead choosing to call itself “groupfunding” or a “Kickstarter for groups of friends.”