The challenge of rural depopulation: Facing the scenario of demographic deserts in the EU

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The rural exodus has been triggered in Europe since the early decades of the second half of the twentieth century. Many people, especially the younger members of society, continue to migrate to the cities looking for job opportunities, better felicities, and higher wages than in the countryside. Over the years, the exodus to the vibrant urban centers together with the negative natural growth has led to an unstoppable dynamic of population decline in many EU territories, which in addition generate substantial gaps between regions of the same country. As a result, Europe must face today the scenario of demographic deserts threatening throughout the ‘old continent’.

The European Commission report on poverty in rural areas identified the exodus and aging problem, the remoteness, the lack of education facilities and the labor market issues (such a lower employment rates and seasonal work) as the four main factors to determine the risk of poverty and social exclusion. It is not a coincidence that these deficiencies are features of sparsely populated and underpopulated regions. According to a Joint Research Centre report, if the current economic and demographic trends continue, one would expect a growing number of regions to be classified as ‘less developed’.

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More Americans than ever before “have no religious affiliation”: Survey

Americans in almost every demographic group increasingly claim “no religion.”

The number of Americans who are not religious is on the rise. Researchers from University of California, Berkeley and Duke University went through the recently-released results of the biennial General Social Survey and found that…

 

 

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How research misses the human behind the demographic

[youtube]http://www.youtube.com/watch?v=PR_UYx4vSPs&hd=1[/youtube]

Volkswagen recognized that our purpose as people is to lead better lives, not to consume their products.

The word “consumer” is an unavoidable term in marketing.  But the label is counterproductive and misguided.  The word is counterproductive and misguided and puts corporate interests over customer concerns.  It presupposes a response you haven’t earned yet. Their purpose is not to consume your product.

 

 

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