Futurist Thomas Frey: In 2012, when 15-year old Jack Andraka’s uncle died of pancreatic cancer, he decided to look into it. He found that the current test for pancreatic cancer was over 60 years old, cost over $800, and wasn’t very reliable.
Continue reading… “Every Disaster Has a Beginning: In Search of Anomaly Zero”
Marketing can make you or break you.
We’ve all heard a marketing campaign at some point and thought, “that is just stupid,” but most bad advertising strategies just result in a few less sales than a successful campaign would have brought in. Sometimes though, a company will run a campaign that’s so idiotic that the company ends up losing thousands, if not millions of dollars. Take, for example, the Silo marketing campaign that said customers could get a new stereo for only “299 bananas.” When customers started actually showing up with bundles of bananas, the store had no choice but to give them stereos in exchange for fruit…
Continue reading… “5 idiotic marketing disasters”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
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