About 15% to 30% of website traffic is from people with ad-blocking software, online ad firm Blockthrough reports.
The number of people using ad-blocking technology on mobile browsers has surged to 527 million, an increase of 64% over the last three years, according to a report published Thursday. Combined with ad blocking on personal computers, that means a total of 763 million devices were running ad blockers in the fourth quarter of 2019, the report said.
That means about 15% to 30% of website traffic is using an ad blocker, said Marty Kratky-Katz, chief executive of Blockthrough, a Toronto-based company that helps publishers try to cope with ad blocking.
Continue reading… “Ad blocking takes off on mobile phones, a challenge for publishers”
