Consumers Demanding “Green” Products

Consumers Demanding “Green” Products

Demand for “green” products continues to grow

A February 2008 survey sponsored by DoubleClick found that 60% of US adults who make online purchases say that it is very or extremely important to them that a company is environmentally conscious.

Almost half of those who make online purchases said they specifically search for environmentally-friendly products at least some of the time.

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