Why we add and remove friends on Facebook (infographic)

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Friends or frenemies

Why do we add and remove friends on Facebook?  Research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone in real life is the top reason cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).

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