Friends or frenemies
Why do we add and remove friends on Facebook? Research from NM Incite, a Nielsen McKinsey company, reveals that there are innumerable factors that help Facebook users decide to add a friend or cull someone from the fold, though knowing someone in real life is the top reason cited for friend-ing someone (82%) and offensive comments are the main reason someone gets the boot (55%).
Continue reading… “Why we add and remove friends on Facebook (infographic)”
