The Holoroom – Lowe’s launches holographic virtual reality showroom


The Holoroom

Brick-and-mortar retail has changed little since the Internet exploded into our lives in the mid-1990’s. We now go into a store to figure out what we want to buy only to go home and buy it online from whoever offered the lowest price and free returns. But a number of retailers are looking for ways to leverage technology to get shoppers excited about buying in-store again. (Photos and video)



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