San Francisco-based Plenty already supplies produce for Google’s kitchens. Now it’s on a mission to expand what hydroponic farms can grow.
Of the many crops that Matt Barnard has developed, he has a particular fondness for his kale. “If you think about what most people imagine when then they think of kale, think again,” he says. “It’s nothing like the tough, bitter leaf we’re used to. It’s sweet and velvety. People say we should find another name for it.”