Integrated approach to mobile devices is winning


Chistensen illustrates the difference between mobile devices today with this famous graph.

Microsoft had taken the same approach to mobile devices that they had with PCs until last week’s announcement of the new Surface tablet: build the software themselves and let partners build the hardware. Google took a similar strategy with Android but then reversed course when they acquired Motorola. Apple’s integrated strategy was once widely ridiculed as a repeat of their losing 1990′s desktop computer strategy, but is now being copied throughout the industry.

Continue reading… “Integrated approach to mobile devices is winning”