Integrated approach to mobile devices is winning

FileDisruptivetechnology

Chistensen illustrates the difference between mobile devices today with this famous graph.

Microsoft had taken the same approach to mobile devices that they had with PCs until last week’s announcement of the new Surface tablet: build the software themselves and let partners build the hardware. Google took a similar strategy with Android but then reversed course when they acquired Motorola. Apple’s integrated strategy was once widely ridiculed as a repeat of their losing 1990′s desktop computer strategy, but is now being copied throughout the industry.

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Luxury Integrated PC Desk

 Luxury Integrated PC Desk

 Cool desk that is part Transformer, and part disposable desk as the technology ages

Now building a computer into a desk is, when you think about it, a pretty idiotic idea. Not only are you saying that you don’t need the flexibility of a laptop, but you’re saying you’ll always be using your PC wherever your desk is. But there’s something about the Art Deco design of Gareth Battensby’s Sync concept that creates an unusual attraction.

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