When traversing the web, most site visitors will stay on a page 250% longer when there’s embedded media, Sean Creeley tells me. This stat is based on findings from a Google AdWords test he ran last year.
Creeley is the founder of Y Combinator startup Embedly; Embedly’s mission is to make it painstakingly easy for publishers and application developers to add that embedded media and better engage their web users.
“The idea is to engage the user where they are,” says Creeley. “We really want to get the user where they live, instead of making them try to jump through hoops to view multimedia content.”