The future consumer is a self-sustaining prosumer, a savvy maker/consumer empowered by their network and data.
Futurists help us envision what the far future will look like. Futurist Jeremy Rifkin’s recent book, The Zero Marginal Cost Society: The Internet Of Things, The Collaborative Commons, And The Eclipse of Capitalism, is a robust 300-page work that crystallizes his thinking about the maturation of the sharing economy and the emergence of new Internets to manage energy and the transports-logistics infrastructure.
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