Major sports broadcasters are leaning into eSports to fill the programming gaps left from leagues canceling professional sports games because of coronavirus.
The state of play: ESPN on Sunday aired 12 hours of esports including Rocket League, NBA 2K, and Madden.
Fox Sports aired its first Madden esports tournament last week after agreeing on a broadcast deal with the NFL.
Be smart: Without live sports, the players themselves are looking to eSports to stay connected to fans.
Some athletes, like NBA star Kevin Durant, are using eSports tournaments to raise money for charity. A few tournaments will be used to fund coronavirus relief efforts.
Continue reading… “eSports surge as professional sports get canceled”