Harley-Davidson’s newest electric concept is aimed at city dwellers — and could help the struggling brand reinvent itself

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HD Electric Concept 2.1

Harley-Davidson has unveiled two electric-concept bikes as it tries to rebound from four years of declining sales. Harley-Davidson

  • Harley-Davidson has declared that the future is electric — and it’s quickly scaling up a pipeline of electric bikes.
  • Two new concepts unveiled last week at the X Games in Colorado wouldn’t require a motorcycle license and could be charged with a normal wall plug, the company says.
  • Courting new riders, including city dwellers and millennials, is key to the company’s turnaround plans.

Continue reading… “Harley-Davidson’s newest electric concept is aimed at city dwellers — and could help the struggling brand reinvent itself”