In Case of Emergency, eat this book

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You never know when that time might be NOW!

After you’ve foolishly walked away from your Land Rover to explore a mirage in the Arabian desert, you’ve found yourself lost. What to do?

Thank goodness for this survival guide that explains how to keep yourself alive with tips on dealing with scorching temperatures, building shelters, lighting a fire and so on. The best thing is: you can eat the book!

Actually the whole thing is a clever ad campaign by Y&R Dubai ad agency for Land Rover…

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People Really Do Walk in Circles When Lost But We Don’t Know Why

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Orientation experiment in the desert. 

Humans can’t walk in straight lines. If there’s no fixed point of reference, we just walk in circles and inevitably get lost. Nobody knows why, but researchers at the Max Planck Institute for Biological Cybernetics have confirmed it in several experiments. (pics)

 

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Lost Amazon Civilization Revealed After Forests Cleared for Cattle Grazing

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Aerial photograph and plan of the Fazenda Colorada site, which is made up of clear geometric shapes. Excavations suggest inhabitants lived in the three-sided square.

Hundreds of geometric monuments unearthed deep in the Amazon may have been left behind by a previously unknown society, say scientists.

Archaeologists have found more than 200 earthworks shaped as perfect circles and squares, many connected by straight roads. They have dated one site to 1283AD but say others could be from as early as 200AD.

Hundreds of geometric monuments unearthed deep in the Amazon may have been left behind by a previously unknown society, say scientists.

Archaeologists have found more than 200 earthworks shaped as perfect circles and squares, many connected by straight roads. They have dated one site to 1283AD but say others could be from as early as 200AD.

The earthen structures or ‘geoglyphs’ can now be spotted against the treeless, savanna-like landscape and scientists have compiled an archive using Google Earth.

 

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ZOMM Keeps Careless Owners In Touch with Their Phones

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Get ZOMMing right away!
Even if you drop your phone down a hole, or trap it in a locked briefcase, ZOMM promises to be there to connect incoming calls. It’s kind of like a leash for those of us prone to abusing our phones.Powered by Bluetooth, this hockey puck works as both a wireless speakerphone for inaccessible phones, and as an alarm should you leave your phone somewhere, forget it’s there and start to walk out of range.
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Beer Pager Helps You Find Your Lost Beer

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Some beers are just worth saving

Lost beer is a serious problem. The longer it remains lost, the warmer it gets and the less drunk you are. Plus, the drunker you get, the easier it is to lose your beer. This here Beer Pager will let you know where your beer is at all times and will emit a belching sound from up to 60 feet away through walls.
The Beer Pager is available now for just under $20 and will stop beer loss in it’s tracks. Because as long as you have beer, everything is right with the world.

Lost beer is a serious problem. The longer it remains lost, the warmer it gets and the less drunk you are. Plus, the drunker you get, the easier it is to lose your beer. The Beer Pager will let you know where your beer is at all times and will emit a belching sound from up to 60 feet away through walls.

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Jojo – GPS For The Visually Impaired

Jojo - GPS For The Visually Impaired

 

I think the feeling of independence has no parallel. And this same feeling is valued to great heights by people with some physical impairment. We have products for everything, be it luxury or survival, but I wonder whether a device has hatched to take care of the blind single-handedly, without seeking the presence of well-wishers.

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The Glasses With A RECALL Feature

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You know the feeling. Call it a senior moment, absent-mindedness or a sign of what a busy active brain you have. We’ve all asked ourselves that irritating question: “Where on earth did I leave my car keys?”

Now a team of Japanese scientists claim to have come up with the answer. And the secretive artificial intelligence project codenamed Smart Goggle does not stop at elusive keys. With Yasuo Kuniyoshi’s invention balanced on your nose, nothing – be it the remote control, mobile phone or iPod – should ever go missing again.

Simply tell the glasses what you are looking for an it will play into your eye a video of the last few seconds you saw that item.

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