The More Unusual Your Username the Easier it is For Marketers and Scammers to Track You

computer caution

Your unusual username could allow marketers and scammers to build a more complex picture of you.

By creating a distinctive username—and reusing it on multiple websites—you may be giving online marketers and scammers a simple way to track you. Four researchers from the French National Institute of Computer Science (INRIA) studied over 10 million usernames—collected from public Google profiles, eBay accounts, and several other sources. They found that about half of the usernames used on one site could be linked to another online profile, potentially allowing marketers and scammers to build a more complex picture the users.

 

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Unleashing the Power of Marketers on Twitter

marketing on twitter

Marketers must encourage syndication of their content

Twitter may be a hot marketing channel, but it’s consumers who dominate the landscape and set the tone on the microblogging service. According to the “Twitter & the Consumer-Marketer Dynamic” white paper from digital marketing agency 360i, more than 90% of tweets come from regular people, compared with just 8% from marketers.

 

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The Aim of Behavioral Targeting

 The Aim of Behavioral Targeting

 Eliminate spam with behaviorally targeted online advertising

“The growth of behaviorally targeted online advertising has been delayed by incomplete development of technology, brand marketers that prefer to have their ads appear with relevant content and concerns over violating consumer privacy,” says David Hallerman, senior analyst at eMarketer and author of the new report, Behavioral Targeting: Marketing Trends. “But a number of things are changing.”

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