Record store
If you read the print edition of a newspaper, still make calls over a landline or plan to rent a tuxedo for an upcoming wedding, you are doing what many of your friends and neighbors gave up long ago.
Information Age Overload – Every Day Average Person Produces Six Newspapers Worth of Information
We receive 5 times more information today than we did in 1986.
If you think that you are suffering from information overload then you may be right – a new study shows everyone is bombarded by the equivalent of 174 newspapers of data a day. The growth in the internet, 24-hour television and mobile phones means that we now receive five times as much information every day as we did in 1986.
Primary Source of News for Young Adults is Now the Internet
Web is no longer playing catch-up among young adults
Television has long been the primary source of news for all Americans, but for the first time, young adults have changed that trend. Consumers ages 18 to 29 now say that the internet is their primary source of national and international news, according to The Pew Research Center for the People & the Press.
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Trends in the Time Consumers Spend with Media
In 2010, consumers spent an average of 4 hours and 24 minutes each day watching TV and video, while being online for 2 hours and 35 minutes.
There are only so many hours per day that consumers can spend watching TV, reading newspapers and surfing the internet. But as marketers may suspect, the time devoted to media is undergoing some not-so-subtle changes.
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