Twitter Usage Increases But It is Still a Niche Activity

twitter

Can twitter go from niche to mainstream in the US?

Twitter usage had risen from 8% of US internet users in fall 2010 to 13% in May 2011, a 62.5% increase in penetration according to an annoucement by the Pew Internet & American Life Project this month. Twitter usage does seem to be growing, but is a bump like that sizeable enough to take it from niche to mainstream?

 

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Hong Kong Film to Break New Ground with World’s First IMAX-3D Erotic Film

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Producers are hoping the erotic period drama will prove a hit with 3-D-glasses-wearing audiences and help develop a lucrative, niche film market.

On the leafy fringes of Hong Kong in a shabby film studio, a nude ponytailed actor stretched out on animal-skins with his lover as the cameras rolled in a set evoking a subterranean sex lair in ancient China.

 

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Micropayments Finally Finding a Home

 Micropayments Finally Finding a Home

Virtually everyone can afford micropayments, but they haven’t caught on until now

Micropayments have been one of the Internet’s most-hyped and least-successful ideas — until now, as virtual world creators and video game companies are beginning to expect, and even depend on, players to buy virtual goods in little chunks.

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Podcast Market Growing One Niche at a Time

 Podcast Market Growing One Niche at a Time

Podcasting is a growing form of media with loyal niche markets

Although there are a few highly-rated podcasts with more than 100,000 listeners/viewers, most podcasts have far smaller audiences, highly-focused on niche interests. 

According to long-tail theory, these targeted audiences should be especially valuable to advertisers and marketers. Although the audiences are small, each listener or viewer is very interested in the subject, and the audiences should therefore carry commensurately higher ad pricing.

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