The U.K. paper, the Guardian, is taking a very modern strategy and applying it to an old-school format. Starting this week the paper is going to experiment with a robot-generated print edition. The paper is to be called #Open001 and will be distributed for free every month at U.S. media and ad agency offices including Mindshare, Horizon Media and Digitas. Distribution will start with 5,000 copies.
Continue reading… “The Guardian launches its robot newspaper in the U.S.”
