Personalized web is transforming our relationship with technology

Google Now has a near-magical ability to anticipate the information you’ll need throughout a day.

Social media sites already add a personal layer to our online experience.  Next-generation web services now tapping the power of the cloud and massive data sets to bring us a new level of personalization in recommendations and behavioral predictions.



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Body Scale With Affirmations Instead Of Numbers


affirmations scale

The Yay! Scale doesn’t have any numbers, but rather words like “hot,” “ravishing,” and “cute” that are meant to make you feel good about yourself. Over at IFTF’s The Future Now, my colleague Jason Tester weighs (ahem) the benefits of such a device. From Future Now:

What if devices could return quantitative measurements as qualitative and personalized results? Continuing with the example of weight, is it more motivating to see just a number (178 lbs) or a number with feedback (178 lbs::You’ve gained a little) or no number and just motivation (OK, so you’ve put on a bit since last time…) The new crop of smart scales (see here or here or here) all chart your progress, and some will automatically send your weight to doctors or contacts of your choosing; I wonder if any of them also focus on explicit motivational messaging.

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