Pew: 74% of users don’t know Facebook records their ad preferences

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Facebook has been in the news quite a bit for its ad targeting over the past year, most notably with reports that the now-defunct Cambridge Analytica used improperly obtained data to develop “personality” profiles on U.S. voters and target ads toward them during the 2016 U.S. presidential election. But many users are still unaware what information Facebook actually collects for ad targeting purposes.

A new survey out this morning from Pew Research found that 74 percent of Facebook users surveyed did not know there was a “your ad preferences page” where they could see which ad categories Facebook had placed them into, based on interests and information they’ve shared with the service. Pew surveyed 963 U.S. adults with Facebook accounts between September 4 and October 1, 2018.

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More than 1 in 4 Americans have deleted the Facebook app in the past year, according to a new survey

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Facebook has had a year full of controversies over misinformation and the way it provides access to user data.

A new study from Pew taken shortly after the Cambridge Analytica scandal found that 26% of Americans had deleted the Facebook app from their phone in the last year.

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Pew Research – Lifestyles of the Young and Restless

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Millennials are detached from institutions, networked with friends.

The Millennial generation, now ranging in age from 18 to 33, is forging a distinctive path into adulthood. They are relatively unattached to organized politics and religion, linked by social media, burdened by debt, distrustful of people, in no rush to marry— and optimistic about the future.

 

 

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