Pushbots vs Pullbots: How businesses can step up their game

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“Why a Chatbot?”

It’s a simple, three-word question I’ve posed to various entrepreneurs recently, particularly in sectors like FinTech and InsurTech. Some of these entrepreneurs have built a chatbot as a feature, others have developed it as core to their product, and a few even offer to license their chatbot to third parties (Chatbot-as-a-Service).

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