TV remains the greatest influence on purchase decisions

TV remains top tops for influencing purchase decisions.

Most consumer commerce transactions still take place offline, in physical stores, yet ecommerce makes deeper inroads every year. Similarly, the majority of online purchases still occur on the desktop, but smartphone and tablet commerce are assuming greater prominence.

 

 

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Bitcoin – World’s Fastest Growing Currency Triples in Price

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Bitcoin online currency

Bitcoin, the world’s fastest-gaining currency has tripled in price again. Last week, SmartMoney reported that the Bitcoin had exploded from an exchange rate near zero to more than $10 in about a year, making it one of the top-returning assets of any kind. On Wednesday the currency topped $30.

 

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Study Shows Parents Unaware How Much Their Children Make Them Buy

Study Shows Parents Unaware How Much Their Children Make Them Buy

 

The influence children wield over their parents’ purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According to the study by consumer researchers Claus Ebster and Udo Wagner, twice as many purchases in supermarkets are triggered by children than their parents are aware of. The study was published in the internationally renowned Journal of Retailing and Consumer Services.

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Groqit Remembers Your Purchases Even If You Don’t

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Just Groqit!

If you’ve ever accidentally bought the same album, book or DVD twice because you forget you already had a copy at home, then to be honest, you have too many albums, books or DVDs. (Seriously, you don’t need to serve as a redundant backup for the Library of Congress.) But if you just can’t help yourself, and don’t want to carry long lists of what you already own, the Groqit will serve as your own personal librarian. It’s basically a pen-sized scanner that reads, stores and organizes barcodes from most consumer products. So the next time you’re at the store and aren’t sure if you already own a particular item, you can just scan the barcode and the Groqit will let you know if it’s already in your collection.

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Will the Economy Affect E-Commerce?

Will the Economy Affect E-Commerce?

A recent PiperJaffray survey of 200 US Internet users has found mixed responses to the question of how a slowing economy might affect e-commerce spending.

When asked how their discretionary e-commerce spending would change in 2008 versus 2007, 33% plan to purchase less online, while only 12% will purchase more and 55% will purchase the same amount.

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