Red Bull Can Racing
Sure, it may all just be an elaborate scheme to get you to buy more Red Bull, but it is a fairly ingenious scheme. In addition to a plethora of in-game advertising, the new Red Bull racing game for iOS devices also has an augmented reality component that lets you build tracks simply by lining up actual cans of Red Bull on the floor — at least twelve of them for a complete track, and only Red Bull will do, apparently…
Continue reading… “Red Bull Augmented Racing Game Lets You Build Tracks With Red Bull Cans”
