Web Advertising Surpassed Newspaper Ad Revenue in 2010

newspapers-ads

The IAB estimates that Internet-ad revenue in 2010 surpassed that of newspapers.

Double-digit growth of web advertising resumed in 2010 in the U.S.   According to the Interactive Advertising Bureau, web advertising outpaced traditional media and surpassed newspaper ad revenue for the first time.

 

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State of the American News Media 2011: Report

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Why do networks still do news?

By several measures, the state of the American news media improved in 2010.

After two dreadful years, most sectors of the industry saw revenue begin to recover. With some notable exceptions, cutbacks in newsrooms eased. And while still more talk than action, some experiments with new revenue models began to show signs of blossoming.

 

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