Why S-curves are probably the most important concept in entrepreneurship


The world of entrepreneurship is full of buzzwords. We all want to found the next disruptive game-changing hot startup, leveraging our first-mover advantage in deep tech by thinking outside the box, just before pivoting (in an agile way!) after our A/B tests showed concerns with our UX and product market fit, then finally putting our early adopter pick-up speed and monetization unit economics on viral escape velocity, earning us that unicorn-valuation series C term sheet. Don’t we?

With all that noise, it’s very easy to lose sight of the truly important concepts. One of the most important ones, maybe the most important one for startup leadership teams, is the phenomenon of the S-curve. It determines almost everything in innovation, and while it looks simple, it is incredibly hard to grasp in practice.

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