How Satyamev Jayate, India’s favorite TV show uses data to change the world

The show analyzes the millions of messages they receive on controversial issues to do everything from planning future episodes to pushing for political change.

In India every Sunday morning millions of people in India tune in to watch Bollywood star Aamir Khan host one of the country’s highest-rated television shows, Satyamev Jayate. Only unlike so many popular programs, Satyamev Jayate doesn’t involve a singing competition or a collection of volatile strangers living under the same roof. It’s a documentary program tackling some of the country’s most-sensitive topics, and it has the whole country — indeed, the whole world — talking. In order to funnel millions of messages a week into something valuable, the shows producers have turned to big data. (video)

 

 

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