COVID-19 Transforms Out-Of-Home Advertising


Economic crisis and pandemics like these breed incredible opportunities and this is one such opportunity for the OOH advertising industry to relearn and transform.

Who would have thought while welcoming 2020 that it would change the definition of life, from fighting the daily rat race, combatting Monday blues to being confined in our homes with our families having real conversations, and cherishing those little things that we all took for granted in a free world. The ongoing pandemic has slowed us down, given us time to introspect on a lot of things and re-imagine our lives and businesses.

Looking back at my 12 years of entrepreneurship in the out-of-home (OOH) advertising industry, reading well-articulated pieces on digital transformation and its impact across various sectors and our daily lives, as Reliance says “JIO Digital Life”, I feel it’s time when technology is going to transform old businesses and give life to new innovations creating a world which is more digital and connected than ever before.

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