Showrooming is on the rise: Report

25% increase in the use of mobile phones in retail stores.

More shoppers are using their mobiles for ‘showrooming’, checking prices and product information while shopping in stores. There has been a 25% increase in the use of mobiles in retail stores, which has significant implications for retailers, according to JiWire’s Mobile Audience Insights Report for Q2 2013.



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Big retailers luring online shoppers offline


Walmart began allowing shoppers to order merchandise online and pay for it with cash at a store when they picked it up.

Online shopping has surged. Traditional retailers have lost millions in sales to so-called showrooming.  Showrooming is when shoppers check out products in stores that they then buy from Web sites like Amazon. It has gotten so bad that Best Buy even replaces standard bar codes with special Best Buy-only codes on big ticket items so they cannot be scanned and compared online.

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