Official Color of 2012

pantone color of 2012        c600cda81f5ebcaIt’s official. It’s in.

Pantone, official arbiter of the visible spectrum, has declared its selection for next year’s color—a statement of both insane arbitrariness, and great weight in the world of things. So what’ll it be? You’re lookin’ at it!

The above hue is Tangerine Tango (also referred to as “red”), which, as The Color of 2012, must grace one object in your possession, lest you feel like a peasant. It’s… kind of boring? Maybe it’s seeing it on a piece of fabric instead of a shiny computer or vibrant iPhone case, but it’s not really doing much for me here. But Pantone disagrees, duh…

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