What are neuromarketers really trying to sell?

There are around 100 companies worldwide that offer some form of neuromarketing services.

There are an increasing number of terms these days that use the prefix “neuro.” There are people conducting research in neuroeconomics, neuroethics, and of course neuroscience, the broad research field that covers everything from the study of chemical receptors on individual nerve cells to the workings of the entire human brainThe one that has perhaps made the biggest impact outside of the academic world, though, is neuromarketing.