The Technology Summit on Cinema in Las Vegas gave filmmakers a vision of hope as well as a warning at last week’s presentations. The Summit sees a bright future for filmmakers but a cloudy forecast for theaters.
Is themovie industry dying at the hands of home theaters, Netflix, Redbox, LoveFilm, and Amazon Instant Video?
Jack Valenti, former President of the Motion Picture Association of America (MPAA) once said, “I say to you that the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.” That was a controversial claim but it helps highlight the fears that emerging technologies can cause amongst those with an interest in the status quo. In this instance, the underlying concern was that VHS-enabled time-shifting meant that viewers could not only copy and distribute copyrighted broadcasts, but also fast-forward commercials, which could discourage advertisers.