Space tourists could ride this cosmic balloon to the edge of space

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Competition in the space tourism industry is heating up, and a new company is taking a unique approach to near-space exploration.

The prospect of space travel has long-since enchanted humanity. Now, as competition heats up across the burgeoning spaceflight industry, this sci-fi fantasy may soon become reality. The company Space Perspective is offering a unique transport twist on the standard spacefaring business model. Rather than harnessing the latest propulsion technology or rocket busters, the company is using a pressurized cabin and a high-altitude balloon to chauffeur tourists to the cusp of the final frontier. But how much will it cost? Also, why balloons?

Space Perspective was founded by co-CEOs Jane Poynter and Taber MacCallum. While a balloon may not immediately strike some as the ideal mode of transport for such an undertaking, the “serial entrepreneurs” behind the company have a rich history of lofty ideas tethered to these buoyant instruments.

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