The science of viral content: Why people share?

going viral

Campaigns that succeed are those that carefully consider what makes content go viral. Does your marketing to-do-list include creating the next viral hit? If you’re in the marketing or social media industry, the answer is probably “Yes!” (and if you’re not, and the answer is probably still “Yes!”).

 

 

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Ban Plastic Bags Rap Video Goes Viral

[youtube]http://www.youtube.com/watch?v=koETnR0NgLY&feature=player_embedded[/youtube]

OK, so the Great Pacific Garbage Patch may not be anywhere near as big as we thought, and some activists think plastic bags are a distraction from the major environmental issues we face. But that doesn’t stop many others from holding up the single-use plastic bag as a symbol of all that is wrong with our consumer culture. Now a viral rap video is making the rounds, calling on cities around the Globe to step up and ban the single-use plastic bag.

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