[youtube]http://www.youtube.com/watch?v=sM-uyhv6Dec&feature=player_embedded[/youtube]

Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.

“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

[youtube]http://www.youtube.com/watch?v=OqLFYcretDg&feature=player_embedded[/youtube]

[youtube]http://www.youtube.com/watch?v=vVsO6_jtkIQ&feature=player_embedded[/youtube]

LINK