Why online videos are the future of marketing

Online video will soon dominate your time spent on the web.

Chances are that in the past three years that you have watched an online video.  Almost every site on the internet that you visit has a video displayed in some form.  Video viewership has skyrocketed and there are no signs of it slowing down.

 

 

 

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Drone GPS hacking fears raised by Congress

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Congress now has second thoughts on safety after pushing FAA to allow UAVs.

In a House Homeland Security oversight subcommittee hearing members of Congress raised concerns over the potential security risks posed by jamming and electronic hijacking of unmanned aerial systems, and the potential use of drones by terrorists.

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49% of middle-class workers will be poor in retirement

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To maintain living standards into old age we need roughly 20 times our annual income in financial wealth.

In 2010, 75 percent of Americans nearing retirement age had less than $30,000 in their retirement accounts. Downward mobility in retirement is a looming reality for both middle and higher-income workers. Forty-nine percent of middle-class workers will be poor or near poor in retirement, living on a food budget of about $5 a day.

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Freemium is coming to an end

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Dropbox, Evernote and RememberTheMilk do not make a case for freemium.  And these three easily available examples do not make indisputable evidence against freemium. But these three quotes reflect a return to the roots of marketing — starting with customer needs, choosing the needs you want to serve and getting your fair share of the value created.

  • “We are now seeing the end of the freemium model — signing up users for free and trying to upsell,” said Christian Vanek, CEO of the Boulder-based SurveyGizmo, in a recent phone conversation.
  • “6.5 million unique users is not all that it’s cracked up to be. I don’t want hits. I want revenue. I want a real business,” said Matt Wensing, founder and CEO of Stormpulse, in an interview with Mixergy.
  • “Make a product people want to pay for,” said Marco Arment, founder of Instapaper, in a Planet Money interview.

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Approach to blood pressure control may need to change as we get older

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What is right for controlling blood pressure in a 50-year-old might not work for a frail 80-year-old.

Unless you are a frail older person controlling high blood pressure is a good thing. Then it might be harmful. That’s the surprising finding of a study of more than 2,000 seniors published online in the Archives of Internal Medicine.

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Peter Thiel’s Quest for Creating a Viable Global Currency

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Futurist Thomas Frey: In 2003 the DaVinci Institute produced a landmark event called “The Future of Money Summit” which took place at the Omni Hotel in Broomfield, CO. One of the featured speakers was Bernard Lietaer, chief architect of the Euro.

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Criticism against Instagram and what it says about the future of media

instagram

Most criticism toward Instagram borders on hatred.

Instagram is a simple service that lets people share their photos with others from a mobile device.  They get a lot of criticism, bordering on hate. And it’s not just because the tiny startup is being acquired by Facebook recently for $1 billion, which will make all of its employees exceedingly rich — it’s because some people seem to believe that the ease with which amateur photographers can post photos to the service, and the filters Instagram provides in order to add special effects to them, are ruining photography. This isn’t really that surprising: it’s the same kind of criticism that has been made about blogging, citizen journalism and Twitter, among other things — and in each case the critics have been somewhat right, but mostly wrong.

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Mobile phones will soon exceed the human population

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A World Bank report details the astounding growth of mobile since the year 2000.  Just 12 years ago there were less than a billion mobile subscriptions worldwide. Today, there are more than 6 billion and the count will “will soon exceed that of the human population,” according to the Bank (it is common in many countries for one person to own multiple SIM cards). Three-quarters of the world population now has access to a mobile phone.

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The Exercise Eezer provides exercise option to movement restricted people

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The Exercise Eezer in action.

The Exercise Eezer is a lightweight portable whole body work exercise device that can enable people with movement restriction to exercise with greater ease.

The Exercise Eezer is one of the featured exhibitors at the DaVinci Inventor Showcase, which takes place on Oct 13, 2012 at the Denver Merchandise Mart.

Inventor Martina Hauptmann recently to talk to us about Pilates, differentiating the Exercise Eezer from all the other exercise products out there, creating the prototype and being free from “punching in” to a job…

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Discover the Hidden Patterns of Tomorrow with Futurist Thomas Frey
Unlock Your Potential, Ignite Your Success.

By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.

Learn More about this exciting program.