The 5 most important metrics for app engagement

It’s an app world.

The mobile market has more than 1.5 billion users worldwide and makes up 15% of all internet traffic, according to Mary Meeker’s latest Internet Trends report. Despite these findings, many brands have yet to reap the benefits that are now possible through the most personal connection available with their target consumers – the app.

 

 

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Why internet companies in Asia still struggle to become global

Chinese internet company, Tencent.

Nearly half of the 2 billion internet users in the world live in Asia. They makes most of the hardware — laptops, smartphones, tablets and other gadgets — that is used to gain access to the Internet. In countries like South Korea and Japan, it has some of the fastest wired and wireless networks for carrying Internet traffic.

 

 

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35 of the most shocking science ‘facts’ that are totally wrong

Lightning does strike twice.

Somewhere between 15%-20% of all information we have in our heads is confidently held misinformation. Here’s a list of the shocking science “facts” that are actually wrong. These myths, old wives tales, and misconceptions have been passed down through the ages, but we are here to put an end to that.

 

 

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Play-i’s robot will teach your child to program

Play-i is making robots to encourage tangible play with technology.

The tech world has collectively decided that programming is an essential skill all kids should learn, perhaps even before they learn to read. The programming market has been saturated with tablet apps aimed at raising the next Zuckerburg.

 

 

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Netherlands to launch iPad-only schools that may be the future of education

iPad centric schools to open in the Netherlands.

One of the biggest school districts to buy iPads recently is the LA Unified school district. They purchased iPads for all 30,000 students as additional learning aids for its traditional teacher-led classrooms. But a new series of schools being set up in the Netherlands is taking an even bigger leap forward: it’s going to be an iPad-only learning environment.

 

 

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60 billion alien planets in our galaxy could support life: Study

New findings show that planets orbiting red dwarf stars are more likely to be habitable than previously believed.

Only about a dozen potentially habitable exoplanets have been detected so far but, scientists say the universe should be teeming with alien worlds that could support life. The Milky Way alone may host 60 billion such planets around faint red dwarf stars, a new estimate suggests. (Video)

 

 

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Growth of healthcare jobs in America: Graph

Here’s what an astonishing graph (via Brookings) says. Job growth in America’s non-health-care economy has been dreadful during the last ten years. Just 2.1 percent total — or barely 0.2 percent per year. (Yes, that’s point-two percent annual growth.) In that time, the U.S. health care sector has grown more than ten-times faster than the rest of the economy, adding 2.6 million jobs.

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70% of developers are dissatisfied with app marketing and advertising

Mobile developers are unhappy with app marketing and advertising.

Over 70 percent of developers are dissatisfied with their current options for app marketing and advertising. That’s the results of a survey by Papaya Mobile, which offers the AppFlood service for promoting mobile games and apps. The survey shows that the majority of developers don’t have a clear idea of the benefits of mobile marketing channels. In particular, they don’t trust ad network providers.

 

 

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