Snap takes another stab at hardware with a selfie drone called Pixy
By Alex Heath
MoreMore than five years after it released Spectacles, Snap is back with a second hardware product. And this time it flies.
Yes, Snap made a drone. Called Pixy, the small yellow puck takes off from your hand, follows you around, and captures video that can be sent back to Snapchat. It’s Snap’s attempt at making a drone that’s friendlier and more approachable than other products on the market — and it may hint at the more advanced, AR-powered future Snap is building toward.
Pixy is available online for $230 in the US and France starting Thursday. Unlike most existing drones, it’s small and light enough to fit in a pant pocket. There isn’t a controller; it takes off from and lands on an outstretched palm, and it uses six pre-programmed flight patterns that are accessible through a dial on the top of the device.
Why on earth would Snap, which primarily operates an ephemeral messaging app, make a selfie drone? It’s the first question I pose to CEO Evan Spiegel.
“Because we’re a camera company,” he tells me recently over video chat. Snap has brandished that tagline since 2016 when the company changed its name from Snapchat to Snap and released its first pair of Spectacles. “Our mission is to empower people to express themselves, live in the moment, learn about the world, and have fun together. And this product does exactly that.”
Continue reading… “SNAPCHAT’S FLYING CAMERA”