Adobe’s new tool will be launched at Adobe Summit this week
By Patrick Kulp
The prototype is designed to make it easier for consumers to picture products in their living space.
Adobe is debuting a new tech designed to make it easier for retailers to embed augmented reality (AR) shopping options into their websites.
The enterprise software giant announced a tool that allows consumers to point their phone at a product image on an ecommerce site—and then see the item rendered three-dimensionally in their living space. Adobe says the true-to-life size precision—and the ability to pull multiple products into the same view—set its AR service apart from others on the market.
The tool is still undergoing internal testing and is not yet available to outside retailers. Unveiled during the annual Adobe Summit this week, it comes after AR shopping saw a surge in popularity during the pandemic as virtual try-on—and other at-home product testing served as a substitute for store visits.
Continue reading… “Adobe Unveils New Augmented Reality Shopping Tool”
