‘Organic’ water claims in Australia are misleading

Bottled water labeled “organic.”

The bottled water industry in Australia has finally gone too far.  Seven makers were forced to drop claims that their product “organic” while another chose to remove their brand from sale.  The manufacturers got rid of their spin under threat of enforcement action from the Australian Competition and Consumer Commission, which is cracking down on misleading “credence” claims.

 

 

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