Food ads have more clout than parents: study

fries

Kids who saw an ad for fries picked the fries, even when their parents tried to get them to pick a healthier alternative.

Food ads are more persuasive than an involved parent when it comes to children’s food selection, a new study in The Journal of Pediatrics suggests.  Researchers were surprised at the findings when they were trying to determine the impact of commercials in childrens’ diets.

 

 

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China becomes No. 2 ad market in the world

china and japan

China will surpass Japan in total media spending this year.

Advertising in China, still developing compared to countries like the US and Japan, is beginning to catch up to the demand of consumer-facing companies looking to expand their reach among the world’s largest population and its growing buying power. eMarketer estimates that by the end of this year, ad spending in the China will increase enough to make the country the second-largest advertising market in the world.

 

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1940’s whiskey ads predicted the future

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“Perfected television and radio telephone combined!”

Seagram’s advertised its VO Canadian whiskey back in the mid-1940’s with a series of extremely manly magazine ads about “Men Who Plan Beyond Tomorrow”. They were unspecified futuristic thinkers who liked the fact that Seagram’s was patient enough to age VO for six years. Each of the ads depicted a different miracle that would transform postwar America and they were glorious.  (Pics)

 

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Web Advertising Surpassed Newspaper Ad Revenue in 2010

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The IAB estimates that Internet-ad revenue in 2010 surpassed that of newspapers.

Double-digit growth of web advertising resumed in 2010 in the U.S.   According to the Interactive Advertising Bureau, web advertising outpaced traditional media and surpassed newspaper ad revenue for the first time.

 

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Advertisers Missing Opportunities by Overlooking the Power of Long Tail Websites

long-tail

Ads placed on long-tail sites had a significant lift in clickthrough rate compared with ads on larger web properties.

Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.

 

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College Students in the U.S. Annoyed by Mobile Phone Ads

kidstexting

Marketing messages are not welcomed on students’ most intimate device.

Fully 100% of college students in the US have a mobile phone, and they use them constantly to communicate and connect. As such, mobile marketing becomes more difficult among this group because they see the devices as so personal.

 

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9 Failed Corporate Attempts That Push The Limit

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Another corporate failure

Advertisers have this problem: Kids today want things that are “dark” and “edgy” and “not retarded,” but some products just have nothing to do with any of those things at all. So how in the world do you shape a marketing campaign for cereal or eye liner that somehow makes it badass?

You don’t. Or else you wind up with ridiculous campaigns like these. Continue reading… “9 Failed Corporate Attempts That Push The Limit”

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9 Most Meaningless Slogans

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Whats the point

In boardrooms across America, the best and the brightest corporate minds spend countless hours trying to come up with the perfect slogan for their corporations. In courtrooms across America, the best and the brightest lawyers earn countless dollars finding new ways to sue those corporations.

So, it’s not surprising that so many companies choose their words very carefully when developing slogans, crafting the language to be vague and ambiguous enough that they can’t possibly be sued for misleading advertising. On the plus side, no lawsuits; on the minus side, most of today’s corporate slogans are complete meaningless gibberish. Continue reading… “9 Most Meaningless Slogans”

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