Amazon’s new VR store dispenses with the trappings of a shop in favor of fun — a city full of products to explore in themed rooms.
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Earlier this week, Amazon announced that it has opened virtual reality kiosks in 10 shopping malls to promote its upcoming Prime Day shopping event. Now you can see the Amazon VR experience for yourself. Prepare to be impressed: It’s significantly more elaborate than expected, and shows how a top retailer is transforming the future of shopping.