Indian Government’s Controversial Skin Whitening Competition


Sammy Sosa has found the benefits of skin whitening.

A scheme – perhaps the first of its kind in India – that sees the government’s science department team up with a US multinational to promote innovation has run into controversy.

In December 2010 the Department of Science and Technology (DST) launched a monthly competition in association with Cincinnati-based Proctor & Gamble (P&G) to solicit innovative ideas from Indian researchers. Winners were promised a cash award of $1000 and possible commercialization of their ideas by P&G, which has a beauty business worth over US$10 billion in global sales…

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