Why solopreneurship isn’t one path — it’s at least fifteen
I get asked some version of this question constantly: “I want to start a one-person business, but I have no idea what kind.” It’s a good question, and it deserves a better answer than “follow your passion.” Passion is a starting point, not a strategy.
Here’s the thing most people get wrong about solopreneurship. They treat it like a single destination — as if “starting your own thing” is one job description with one shape. It isn’t. A solo consultant and a solo product builder live in almost entirely different worlds, with different skills, different risk profiles, and different daily lives. Picking the wrong shape for your personality is why so many promising solopreneurs burn out in year one — not because the idea was bad, but because the format was wrong for them.
Continue reading… “Finding The Right One-Person Business For You”