Virgin Mobile’s ‘blinkwashing’ ad changes scenes when the viewer blinks


Virgin Mobile decided to harness our contempt for advertisements into nothing other than another advertisement: 25, to be exact. There is something different about this ad campaign, though. If you blink just once, you just might miss it. Using the power of your webcam and your eyes, the phone company created something called “blinkwashing,” which kinda sounds like some sort of psychological torture. As the final installment in Virgin’s “Retrain Your Brain” campaign, the ad’s premise is to persuade consumers to ditch their current “controlling” pricey mobile plans for Virgin’s no-contract ones.



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